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  • šŸŒø The Financial Consequences of the "Soft Girl" Life + Starmerā€™s 6-Point Plan šŸ“¢ + Bitcoin Boom explained šŸš€

šŸŒø The Financial Consequences of the "Soft Girl" Life + Starmerā€™s 6-Point Plan šŸ“¢ + Bitcoin Boom explained šŸš€

The 99 - 2nd December 2024

Good afternoon and welcome to The 99: the home of financial news and insights made simple. You can count on accessible, trustworthy, and unbiased news insights every Monday.

This monthā€™s explainer is replaced by an annual favourite; the GFY Crowdsourced Gift Guides. A series in which we look to you for the best gift ideas and purchases of 2024.

Community feedback

As we plan for 2025, weā€™d love to hear about your financial priorities, interests and goals. What would you like us to cover next year and how can we improve the weekly email? Reply to this email to let us know.

Alice x

Ā£923

While walking in the street in Paimpont (France - Brittany), it was around midday, I was searching a special photo spot. The place isnā€™t really big, so finding a good spot could be easy. Then this door appeared. The cloudy sky gave a really good light on this door. Colors were so beautiful with the vivid blue, red and green. Here is the spot I searched.

Thatā€™s the estimated average Brits are expected to spend per person on gifts, food, travel, and socialising this Christmas, according to Finder. This totals a huge Ā£46.4 billion nationwide.

Kierā€™s 6-point-plan for change + reactions

On Thursday, Dec 5, the Prime Minister delivered his ā€Plan for Changeā€ at the Pinewood Studios in Buckinghamshire.

šŸ“½ļøThe studio is famous for being the production site for movies such as James Bond & Star Wars..

What is the Plan for Change?

According to the Gov.UK press release, the Plan for Change by the PM sets out the specific milestones that the government will deliver on to achieve its national mission to drive real improvements for the working people.

What were the key promises from the plan for change?

šŸ“¢Introducing Keirā€™s Starmerā€™s 6 Milestones for a Mission-Led Government

  1. Raising living standards in every part of the United Kingdom, so working people have more money in their pocket, as we aim to deliver the highest sustained growth in the G7.

  2. Building 1.5 million homes in England and fast-tracking planning decisions on at least 150 major economic infrastructure projects - more than the last 14 years combined.

  3. Ending hospital backlogs to meet the NHS standard of 92% of patients in England waiting no longer than 18 weeks for elective treatment.

  4. Putting police back on the beat with a named officer for every neighbourhood, and 13,000 additional officers, PCSOs and special constables in neighbourhood roles in England and Wales.

  5. Giving children the best start in life, with a record 75% of 5-year-olds in England ready to learn when they start school.

  6. Securing home-grown energy, protecting bill payers, and putting us on track to at least 95% clean power by 2030, while accelerating the UK to net zero.

What is the deadline to deliver these milestones? šŸ‘Š

šŸ—“ļø The Prime Minister is looking to deliver these by the end of his Parliament and has asked the British people to hold him accountable on whether their living standards had improved by the next general election.

Other Promises of No Tax Rises šŸ’°

When asked about tax rises, the Prime Minister stated that it wasnā€™t the plan, however, there could be unforeseen circumstances in the future requiring this.

 Whatā€™s the reaction? šŸ‘€

  1. Raising Living Standards

  • Gary Smith, GMB Trade Union: Approved, emphasising the need to prioritise workers' rights and end low pay by fully implementing the government's plan to make work pay.

  • Abby Jitendra, Joseph Rowntree Foundation: Warned that the metric would fail unless rising rental costs were accounted for.

  1. Building 1.5 Million Homes

  • Polly Neate, Shelter: Stressed the need for social housing, urging a focus on delivering 90,000 social rent homes per year and enabling councils to build affordable homes.

  1. Putting More Police on the Beat

  • Kemi Badenoch, Conservative Leader: Criticized the plan as an "emergency reset" and accused the government of misleading the public about police numbers.

  1. Getting Kids School-Ready

  • Natalie Perera, Education Policy Institute: Supported the initiative but called for a focus on reducing educational inequality and child poverty including Childcare provision.

  1. Decarbonising the Electricity Grid by 2030

"possible" but "at the limit of what is feasible."

National Energy System Operator (NESO): 
  1. Treating 92% of NHS Patients Within 18 Weeks

  • NHS Providers: A survey revealed scepticism among hospital leaders, with 71% doubting the feasibility of the targets.

  • Ed Davey, Liberal Democrats: Criticized the omission of GP service plans, arguing that neglecting GPs undermines efforts to reduce hospital waiting lists.

How confident do you feel that the Labour gov will increase your living standard over the next 4 years?

Login or Subscribe to participate in polls.

The ā€˜Girl Bossā€™ is Dead:

Exploring the Financial Implications of the

ā€˜Soft Girlā€™ Trend

You might have heard of the ā€˜soft girlā€™ microtrend which has been on TikTok in various forms for a few years now, but has recently had wider attention after gaining popularity in Sweden - a country typically known for its progressive policies and workplace gender equality efforts.

Meet Vilma šŸ™‹

The story of 25-year-old ā€˜soft girlā€™ Vilma, who decided to give up work in favour of staying home and receiving a monthly allowance from her boyfriend, resonates with her 11,000+ followers.

 

What is the trend?

The ā€˜soft girlā€™ typically rejects a high-pressure or 24/7 work culture and either scales back their responsibilities or quits a job completely.

Instead, she focuses on self-care. Other interpretations of this trend are not as work-focused, but might include making choices like a simpler daily routine or low-impact workout schedule.

Other adjacent microtrends include:

šŸ¤« ā€˜quiet quittingā€™ (keeping your job but doing the bare minimum)

šŸ’ø ā€˜lazy girl jobsā€™ (finding a job with stability, limited responsibility, and clear boundaries). 

Another unrealistic trend?

In Sweden, progressive gender equality and social safety nets might make this lifestyle more achievable than in other regions.

Thereā€™s also an economic barrier to this kind of lifeā€”many women do not have the ability to "opt-out" of work due to financial constraints.

What are the financial implications?

Financial insecurity 

Pension inequality 

Freedom of choice 

Dependence on a relationship for financial support (this may or may not be the case for the ā€˜soft girlsā€™) means greater reliance on that relationship being a success and possibly makes someone more vulnerable to abuse.

It may also be harder to build a safety net.

Retirement savings already differs between men and women, but deprioritising work could leave a woman less able to build a secure financial future.

According to Scottish Widows there is currently an average gap between women and men of around Ā£100,000.

On the one hand, some interpret feminism as the freedom to make personal choices, even if that includes reliance on a partner. For others, however, the promotion of the 'soft life' narrative feels like a step in the wrong direction, reinforcing traditional gender roles.

How do you feel about the 'soft life' narrative and similar trends?

Login or Subscribe to participate in polls.

Bitcoin blowout: cryptocurrency hits $100k for the first time

+ the $600m lost harddrive  

Whatā€™s going on with Bitcoin?  

The price of a single Bitcoin hit the $100k mark for the first time on Wednesday, bringing the total value of all Bitcoin in the market to over $2tn.

For context, thatā€™s almost the same as the entire FTSE 100.

Why the latest surge?

The latest hike is mostly down to the US president-elect's attitude towards crypto. Trump called the industry a ā€˜scamā€™ back in 2021, but has shown a new interest in digital currencies, saying he wants to make the US a leader in its innovation. 

Investors are buying it up because they expect it to become a big part of the future economy.

Why the Trump turnaround?

This U-turn is likely partly down to his bromance with long-time crypto advocate, Elon Musk.

Trump has promised to make him head of a newly created Department of Government Efficiency (Doge) named after the cryptocurrency Dogecoin.

Heā€™s also nominated Paul Atkins, a crypto lobbyist and supporter, as the new head of the US department responsible for regulating the financial services industry.

The appointment signals a future of looser US crypto regulations, which will make it easier and more attractive to trade. 

Should I invest? šŸ¤”

According to the FCA's latest research, 12% of UK adults now own crypto, up from 10% in previous findings.

It's looking good for crypto... 

Trumpā€™s presidency starts next year, and investors expect crypto to be part of his plans for the redesign of the US economy, so itā€™s likely weā€™ll see a lot more from crypto in the near future.

šŸ“’ Regulators like the FCA have started to get involved, sharing their plans to regulate crypto, suggesting they expect it to stick around.  

šŸ‘€But what should I look out for? šŸ‘€

Be very careful - crypto is extremely volatile and more sensitive to market manipulation (fake news and leaks that cause investors to buy or sell, driving the price up or down) than conventional stocks, funds or ETFs.

Itā€™s also largely unregulated in the UK, so if something goes wrong, you wonā€™t be protected. 

In other Bitcoin-related news:

A man is suing Newport City Council after his girlfriend accidentally threw away a hard drive containing Ā£602 million worth of Bitcoin. James Howells had forgotten about the drive for years before realising its value and contacting the council to help him search a local landfill where he believes itā€™s buried. 

The council wonā€™t give access because of environmental concerns, so Howells is now resorting to legal action, looking to sue the council for almost Ā£5m.

Special Deliveryā€¦ šŸ•

Another Bitcoin blunder came from a web developer in Florida in 2010, who paid for a couple of pizzas with 10,000 bitcoins - theyā€™d now be worth over $1bn!

A Broken System?

The Case for Strengthening LPA Protections

I took this photo of my wife with her grandma, as part of a project she had to do for Occupational therapy school. Her grandma is over 90 and has severe Dementia and has lived with my wife and her parents for the last 5+ years.

A BBC investigation has uncovered troubling cases of financial and property mismanagement involving a law firm based in Essex, Craybeck Law, and one of its partners, Ron Hiller. Vulnerable individuals, primarily elderly people in south-east England, described losing control of their money and property after granting Lasting Power of Attorney (LPA) to Mr. Hiller.

These agreements, intended to safeguard people by allowing trusted individuals to manage their affairs, instead led to instances of:

  • Bank accounts being locked and inaccessible to the owners.

  • Large, unexplained cash withdrawals.

  • Properties being sold below market value.

  • Clients being left in the dark about charges and financial decisions.

The BBC reviewed 30 cases, revealing a concerning pattern of exploitation, a lack of transparency, and potential conflicts of interest in how Craybeck Law operated under Ron Hillerā€™s guidance.

What is a Lasting Power of Attorney (LPA)?

A Lasting Power of Attorney (LPA) is a legal document through which an individual (the "donor") appoints someone (the "attorney") to make decisions on their behalf. This can cover:

  • Financial matters: Managing bank accounts, selling property, or paying bills.

  • Health and welfare: Decisions about medical care and living arrangements.

LPAs are designed to protect vulnerable individuals, allowing trusted parties to act in their best interests.

Case studies šŸ§“

Carole

After granting Mr. Hiller LPA, Caroleā€™s house was sold at a low price, and she lost access to her bank statements and personal contacts. Her property was later resold for nearly Ā£100,000 more.

Elizabeth

Another clientā€™s house was sold for Ā£350,000 and quickly resold for Ā£525,000, raising questions about the valuation and sale process.

Valerie

Family members were omitted from Valerieā€™s will, leaving her Ā£220,000 estate to a police charity, with no transparency on fees charged by Craybeck Law.

Urgent Calls for Reform āœŠ

The cases involving Craybeck Law have exposed weaknesses in the Lasting Power of Attorney (LPA) system, prompting calls for urgent reform. Key issues include:

  • Increased Oversight: Better systems to flag attorneys with unusually high caseloads or repeated complaints.

  • Transparency: Mandatory detailed financial reporting by attorneys.

  • Qualifications: Stricter standards to prevent unqualified individuals from exploiting vulnerable clients.

  • Conflict of Interest: Banning attorneys from acting as both LPA holders and executors to improve accountability.

The 2024 Crowdsourced Gift Guides

Itā€™s GFYā€™s annual gift guide series! A crowdsourced project where we look to you for the best gift ideas and purchases of 2024.

How the lists work

  • You submit the best purchases you've made and gifts you've received on Instagram stories.ā€

  • We count responses and list up to 10 items per price range.

  • Where possible, we find an independent retailer to link to in addition to a mainstream retailer. See the 'Indie' link for this.

  • Where affiliate links are available, we will use them but this will not inform what is featured.

  • We have found the best prices at the time of publication.

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Sources/Read More:

Keir Starmerā€™s Plan for Change

The ā€˜Girl Bossā€™ is Dead: Exploring the Financial Implications of the ā€˜Soft Girlā€™ Trend

Bitcoin blowout: cryptocurrency hits $100k for the first time + the $600m lost harddrive 

A Broken System? The Case for Strengthening LPA Protections